4-Week Multi-Channel Campaign
Proven sequence combining email, phone, LinkedIn, and SMS
Week 1: Initial Contact Phase
Day 1-2: LinkedIn Connection
Send personalized LinkedIn connection request. Brief message mentioning their company.
Channels: LinkedIn
Day 2: First Email
Send educational email with relevant industry insight. Reference company data for personalization.
Channels: Email
Day 4: Phone Call
Call with verified phone number. Keep brief (2-3 min). Mention email for context. Best times: 10-11am or 2-3pm.
Channels: Phone
Week 2-3: Engagement Phase
Day 7: LinkedIn Engagement
Like or comment on their recent posts. Engage with company updates. Build social credibility.
Channels: LinkedIn
Day 10: Follow-up Email
Send case study or social proof. New angle or different value proposition based on initial response.
Channels: Email
Day 14: SMS Message
Send brief SMS to warm prospects only. Reference previous conversation. Link to calendar for booking.
Channels: SMS
Week 4: Final Conversion Phase
Day 18: Second Phone Call
Final phone attempt. Different approach or timing. Offer specific value or limited-time offer.
Channels: Phone
Day 21: Final Email
Last attempt with different angle. Offer consultation, proposal, or redirect to next steps. Include clear CTA.
Channels: Email
Expected Results
- Single Channel: 5-8% response rate
- Multi-Channel (3+): 18-25% response rate
- Sales Cycle Reduction: 45-60 days (vs 90+ days single channel)
- Conversion Rate Improvement: 2-3x higher
Phone numbers, emails, and LinkedIn profiles in one database