Cold Calling Playbook
Preparation:
- Get a clean database (not random numbers)
- Research prospect (company, role, problems)
- Time calls right (9-11am, 2-4pm are best)
- Have value prop ready (30 sec hook)
The Call Formula:
- Open: "Hi [Name], I found you because [specific reason]. Do you have 30 seconds?"
- Problem: "I notice [company] might need [solution]. Sound familiar?"
- Value: "We help companies like [example] save [time/money]."
- Ask: "Can we schedule 15 min next week to explore?"
Objection Handling:
- "I'm not interested" → "I understand. One quick question..."
- "Not now" → "No problem. When's a better time?"
- "I'm busy" → "I'll take 60 seconds. Will it help?"
Success Metrics: 50 calls → 15 pick up → 7 listen fully → 3 meetings → 1 deal
Key Takeaway: Cold calling isn't dead. It's just adapted. Clean database + personalization + persistence = 3:1 ROI