Multichannel B2B Marketing
Week 1: Download database (500 leads) + LinkedIn connect (50 connections) + Email sequence start
Week 2-3: Cold calls (20-30/day) + Track responses + Follow up on meetings
Week 4+: LinkedIn engagement (comment on posts) + Email nurture (ongoing) + Book meetings + Attend trade shows
The Mix:
- Database: Fast pipeline (immediate)
- LinkedIn: Relationship depth (2-4 weeks)
- Email: Persistence (ongoing)
- Phone: Direct response (real-time feedback)
- Events: Credibility (quarterly)
- Referrals: Quality (highest close rate)
Tracking Dashboard:
- Leads per channel
- Cost per lead
- Meeting rate
- Close rate
- Revenue per channel
Result: Consistent pipeline (not feast/famine) + multiple entry points + predictable growth
Expected: ₹50L+ annual revenue from ₹2-5L in lead gen investment = 10-25x ROI