MSME Lead Gen Playbook
Database: ₹500-2,000, 100-500 leads, 10:1 ROI
Cold Calling: 1 hr/day, 10-15 leads/day
WhatsApp/SMS: ₹0-500/month, 95% open rate
Google My Business: Free, 2-5 leads/month
Referrals: Free, 50% close rate (highest!)
Lean Stack (₹2k/Month)
- Database calls: 1-2 customers
- WhatsApp: 1 customer
- Google: 0.5 customers
- Referrals: 1-2 customers
Result: 4-6 new customers/month = ₹1-5L new revenue on ₹2,000 budget
MSME advantage: Decision makers answer their own phones. Personal touch works.