Partnership Guide
Placement Agencies: A Referral Channel for HR & Business Services
Placement and recruitment agencies sit close to hundreds of hiring companies — a natural partner channel if your product touches HR, workplace tools, or business services.
Why placement agencies are a good partner channel
They regularly interact with hiring managers and business owners across many companies — a well-placed partnership can open doors to a much wider network than direct outreach alone.
What to pitch placement agencies
Referral commissions, complementary service bundling (e.g. background check or onboarding tools alongside their placement services), or tools that make their own recruitment process more efficient.
Practical tip: approach this as a partnership pitch, not a sales pitch — "how can we help each other's clients" framing works far better than a straightforward product sale.
Placement agency database
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