Industry Guide
Selling to India's IT & Software Industry: A Practical Guide
India's IT sector is enormous, but it's also one of the most heavily pitched industries out there — generic outreach gets ignored fast. Here's how to be specific instead.
Software companies: broad tech targeting
Covers development shops, product companies, and IT services firms — useful for recruitment, office services, cloud infrastructure, or B2B tools built for tech teams.
IT & computer businesses: hardware & general tech
A wider net including hardware resellers, computer dealers, and general IT services — not just software development. Good for hardware/component suppliers and IT support services.
Practical tip: tech buyers are skeptical of cold pitches by default — lead with a specific technical detail or integration relevant to them, not a generic "we help businesses like yours" opener.
IT & software databases
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