What's the Difference?
The Starter database is a curated subset of businesses in an industry. The Standard database includes a broader, more comprehensive list.
Starter Database: Smaller list size (typically 100-500 entries per category), core contact information, typically includes larger or more established businesses, lower price point, good for testing.
Standard Database: Larger list size (typically 1000+ entries), same contact information quality, includes wider business size spectrum, higher price point, better for scaling.
When to Choose Starter
Testing a new market, high-ticket sales, niche positioning, limited outreach budget, or geographic focus. A smaller, focused Starter list often outperforms a larger, lower-quality list.
When to Choose Standard
Scaling outreach after proving concept, higher volume requirements, diversifying targets across business sizes. More businesses means less dependent on any single segment.
Making the Decision: A Simple Framework
Have I validated that this market works? (No = Starter; Yes = Standard). How many outreach attempts can my team handle per month? (Few = Starter; Many = Standard). Is my product high-ticket or low-ticket? (High = Starter; Low = Standard).